Communications, Advertising and Marketing Officer

Date de publication: 2 oct 2017
Date limite: 13 oct 2017

Communications, Advertising and Marketing Officer
Lindsay, Ontario
The City of Kawartha Lakes is a growing municipality in the Lindsay area providing municipal services to its 75,000+ residents and seasonal guests. The City of Kawartha Lakes is one of the largest employers in the area with a large variety of professionals in its employ. Incorporated in 2001 as a single-tier municipality, the City of Kawartha Lakes is a young organization providing opportunity for growth and learning.
Job Description: Reporting to the Manager, Communications, Advertising and Marketing, this position is responsible for the following:
  • Consult with City departments to determine needs and objectives for projects and then develop communications and marketing plans to achieve desired results. Plans would include objectives, audience, chosen tactics, project timelines, budget and measurement
  • Work collaboratively within the Communications, Advertising and Marketing Division (CAM) to ensure all communications content is timely, consistent with key messaging and in compliance with all related policies and directives
  • Develop and deliver training across departments with respect to the use of the CMS system and social media use
  • Manage the existing communications process and develop measures to evaluate the success of the process
  • Assist in the development of new communications tools to inform Council, staff and other audiences
  • Monitor the quality and quantity of public engagement across the City and assist with enhancements through online and offline tools
  • Actively monitor media activity (traditional and social media) and create reports to evaluate results
  • Execute marketing plans for departments to the extent required, including communications, booking advertising, fulfilling printing and distribution, issuing media releases etc.
  • Develop plans to complement the corporate communications program to ensure City residents are provided with timely and program specific information reaching the appropriate audience using the most cost-effective and efficient platforms
  • Manage the City’s centralized weekly advertising program by guiding departments through the process of writing, formatting, print-proofing, approvals and invoicing
  • Proactively evaluating communication, advertising and marketing initiatives and recommend  enhancements to programs where required
  • Manage the daily content requirements of the website including researching, writing and uploading final content to the CMS system
  • Responsible to review, edit and approve website content submitted from a variety of sources across the municipality to ensure quality and consistency
  • Develop online content and assist with the selection of images, videos and other content as appropriate to support desired messaging
  • Take responsibility to troubleshoot and resolve issues with the website including errors, omissions or technical difficulties by working with the vendor
  • Perform other related duties as assigned
Requirements and Qualifications
  • Post-secondary diploma in public relations, advertising and/or marketing
  • Minimum 5 years of related progressive experience preferred,  in a municipal environment, public relations or advertising agency
  • Demonstrated initiative, creativity, and strategic thinking
  • Excellent written communication skills with the ability to filter and consolidate information from various sources to achieve a consistent voice
  • Meticulous attention to detail and accuracy
  • Proficiency in writing press releases, reports, presentations and marketing plans
  • Experience working with all marketing channels, online and offline
  • Demonstrated professional and ethical responsibility to protect privacy, use confidential information appropriately, treat sensitive situations with appropriate degree of tact and discretion
  • Demonstrated customer-service and interpersonal skills at a level to develop and maintain collaborative working relationships both within and outside the municipality including members of the media
  • Excellent time-management skills with the ability to prioritize workload and meet deadlines, and the ability to deal with multiple demands
  • Excellent organizational and administrative skills with the ability to work independently and in a team environment
  • Ability to demonstrate initiative consistently with commitment to quality improvement, sharing process improvement initiatives with management
  • Demonstrated ability to understand and abide by municipal policies and procedures
  • Demonstrated proficiency in Microsoft Office, social media scheduling software and website CMS systems
  • Working knowledge of video editing an asset
  • Occasional travel to various work locations is required to fulfill the job duties of the position
  • Upon a conditional offer of employment, a Criminal Record Check will be required
Hourly rate of pay: $25.24 - $30.82   
How to Apply: Resumes may be submitted by email no later than October 13, 2017 at 4:00 p.m. quoting Job #17-134 to:
Human Resources Officer
City of Kawartha Lakes                                                                       
28 Francis Street, P.O. Box 9000, Lindsay, ON  K9V 5R8